Branding Questionnaire Share Your Vision 1. Basic Information ⬇️ Full Name Email Address Phone Number Company Name Company Website 2. Brand Values ⬇️ What is your company’s mission statement? What does your business/product do? Provide us with up to five adjectives that best describe your business What primary messages do you wish to put across with your brand? Who are your target customers? How do you solve your customers problems? Who are your biggest competitors? 3. Brand Attributes ⬇️ Tick all characteristics that apply to your brand. FunSeriousElegantPlayfulCasualBoldMinimalProfessionalFeminineMasculineSimplisticIntricateFlamboyantClassicModernLuxuriousAuthoritativeApproachable What are your brand colours? (If possible, Please use #hex colour codes) Which words describe your brand’s image? What attributes and/or emotions do you and don’t you want associated with your brand? 4. Brand Identity ⬇️ How would you describe your brand to a friend? How would you describe your brand’s style? What age and gender would your brand be? What other brands would your brand be friends with? 5. Design & Logo ⬇️ Which logos inspire you? Do you have any fonts of choice? 6. Additional Information ⬇️ Please provide the details of the person who’ll serve as the main point of contact throughout this process. Referred by? Anything you’d like to add?