Why Short Form Video is the Future of Content: Predictions for 2023

Cody Wise | Wise Media | Branding, Designs & Websites

In recent years, we have seen a dramatic shift in the way people consume content online. With the rise of social media platforms like TikTok and Instagram, short form video has become the dominant form of content, surpassing text, images, and even long form video in terms of popularity and engagement.

So what makes short form video so appealing? Here are a few reasons why we believe it will continue to dominate the content landscape in 2023 and beyond:

  1. Attention spans are getting shorter: With the constant barrage of information and distractions online, it’s becoming harder and harder to hold people’s attention for long periods of time. Short form video, with its quick and easily digestible format, is perfectly suited for today’s fast-paced, attention-deficit world.
  2. Video is more engaging: Video is a much more immersive and interactive form of content than text or images. It allows you to connect with your audience on an emotional level and convey your message in a more impactful way.
  3. Social media algorithms favor video: Social media platforms like Facebook and Instagram give preference to video content in their algorithms, making it more likely to be seen and shared by a larger audience.
  4. The rise of mobile: With more and more people accessing the internet on their smartphones, the convenience and portability of short form video makes it the perfect choice for mobile users.

Overall, it’s clear that short form video is here to stay and will continue to be a dominant force in the world of content in 2023 and beyond. If you want to stay ahead of the curve and reach a wider audience, it’s time to start thinking about incorporating short form video into your content strategy.

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